This project is a homeware range designed for Anthropologie, aimed to bring comfort and positivity back to people’s homes through colour, texture, and senses. With the negative impact of the Covid-19 Pandemic on wellbeing and mental health, this collection contributes to raising awareness and money for the mental health charity, Mind, with the slogan ‘Buy to be Kind’. To promote this campaign, handcrafted homeware products have been created inspired by natural textures, reflecting on our connections with nature and the importance of nature on wellbeing and mental health. Additional promotional materials have been created to further enhance the advertisement of the campaign, such as showcasing workshops held throughout the month of September, allowing greater consumer awareness instore and online.
